HCP Targeting

HCP-Targeting for Pharma with Vertical Search Health

Challenges of traditional targeting from a pharma commercial excellence perspective

Identifying and segmenting Healthcare professionals (HCPs) has been a persistent challenge for pharmaceutical companies.

Most companies rely on minimal CRM data, which typically includes only:

First name Last name Speciality

This limited data set lacks the depth required for effective HCP targeting.

It becomes difficult to identify the most relevant HCPs for specific needs.

Engagement strategies cannot be tailored effectively due to insufficient information.

As a result critical insights and valuable opportunities are frequently missed.

Solution

Vertical Search Health by Exaris Solution addresses this gap.

HCP-Targeting for Pharma. Our AI-powered solution extracts and analyzes content-based insights about HCPs enabling precise and efficient targeting.

Analyze Any Indication

Maximum flexibility with free-text Vertical Search: Analyze any indication

The free-text search capability of Vertical Search Health offers unmatched flexibility, allowing pharmaceutical companies to define search parameters based on specific indications or topics. Whether targeting rare diseases like cystic fibrosis or widespread conditions such as hypertension, our software extracts all relevant HCP data available in the public domain.

This adaptability goes beyond indication-specific targeting, enabling the creation of tailored HCP audience strategies that meet diverse market needs

Attribute-Based HCP Targeting

Vertical Search Health doesn’t stop at indication-based targeting

The platform allows for deep segmentation through attribute analysis such as digital preferences, professional specializations and additional qualifications.

Examples include

This comprehensive approach seamlessly integrates HCP targeting with omnichannel engagement strategies, helping you not only identify the right HCPs but also determine how best to connect with them – whether digitally or face-to-face.

WHY HCP-Targeting for Pharma?

Why Vertical Search Health is essential for HCP targeting

Our cutting-edge technology simplifies and enhances HCP engagement. Leveraging artificial intelligence Vertical Search Health transforms traditional physician targeting into a precise data-driven process for HCP segmentation and communication. This approach ensures the success of your campaigns in both Rx and OTC markets.