Exaris Solutions’ Vertical Search Health addresses this gap with AI-driven solutions that enable precise HCP targeting and segmentation, ensuring pharma companies can connect with the right professionals through the right channels at the right time.
In the rapidly evolving pharmaceutical landscape, digital HCP engagement has emerged as a cornerstone of effective marketing strategies. Healthcare professionals (HCPs) are inundated with information daily, making personalized, relevant interactions more critical than ever. Traditional CRM systems, which often provide only basic data like names and professions, fall short in delivering the insights needed for impactful engagement.
These challenges hinder efforts to deliver omnichannel HCP engagement and create meaningful connections Pharma companies face three main challenges in marketing to healthcare professionals:
CRMs often lack details about HCP preferences, professional interests or digital behaviors.
Without understanding which HCPs are most relevant, resources are awasted on broad or misaligned campaigns.
Not all HCPs are receptive to digital outreach - many prefer face-to-face interactions.
Exaris Solutions’ Vertical Search Health revolutionizes HCP marketing by leveraging AI to provide a content-based approach to targeting and engagement. This system identifies HCPs relevant to specific indications and determines how best to engage them across digital and traditional channels.
The Four-Step HCP Insight Journey:
AI-powered Vertical Search Health analyzes content, attributes, and digital affinity to identify key HCPs dynamically.
Transparent data sources show why each HCP is important based on publications, digital activity, and networks.
Digital affinity analysis determines the best (omni-)channel—digital for tech-savvy HCPs, personal outreach for others.
All key insights are aggregated in the Vertical Assistant for targeted, personalized messaging.
Creating an indication-based content frame to identify HCPs who actively engage with relevant topics.
Accessing all relevant links and sources to understand an HCP’s expertise and influence.
Analyzing digital attributes to determine the best (omnichannel) engagement strategy.
Combining all data points—content, links, and digital attributes in a our Vertical Assistant—for a comprehensive HCP profile.
Creating an indication-based content frame to identify HCPs who actively engage with relevant topics.
AI-powered Vertical Search Health analyzes content, attributes, and digital affinity to identify key HCPs dynamically.
Accessing all relevant links and sources to understand an HCP’s expertise and influence.
Transparent data sources show why each HCP is important based on publications, digital activity, and networks.
Analyzing digital attributes to determine the best (omnichannel) engagement strategy.
Digital affinity analysis determines the best (omni)channel—digital for tech-savvy HCPs, personal outreach for others.
Combining all data points—content, links, and digital attributes—for a comprehensive HCP profile.
All key insights are aggregated in the Vertical Assistant for targeted, personalized messaging.
By addressing the challenges of HCP communication, Vertical Search Health empowers pharma companies to:
Exaris Solutions has delivered results across diverse indications, including Parkinson’s, endometriosis, obesity management, and more. Projects have demonstrated up to:
25% more high-potential prescribers identified
35% increased digital content consumption among digitally active HCPs.
By harnessing AI for audience targeting, pharmaceutical companies can navigate the complexities of pharma segmentation and achieve measurable results. Discover how to transform your HCP engagement pharma strategy with Vertical Search Health – the future of HCP marketing is here.
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