The pharmaceutical industry is increasingly reliant on precision marketing to connect with healthcare professionals (HCPs). However, traditional methods often fall short leaving companies with incomplete data and untapped opportunities. Exaris Solutions’ Vertical Search Health revolutionizes HCP targeting and engagement by leveraging AI to identify, analyze and engage the most relevant HCPs with precision and scale.
For most pharmaceutical companies CRM systems provide only the basics: names, professions and a few segmentation criteria. This lack of granular data makes it nearly impossible to determine which HCPs are most relevant to specific indications or how to engage them effectively. Without deeper insights into their communication patterns, digital behaviors or professional focus, pharma companies risk misallocating their marketing resources.
Exaris Solutions’ Vertical Search Health transforms the way companies approach HCP targeting and segmentation. As a specialized vertical search engine for healthcare, it focuses on extracting indication-specific insights from publicly available data. Unlike broad search engines, Vertical Search Health is tailored to find precise, actionable information relevant to a client’s therapeutic area or disease focus. Through AI and natural language processing, the system identifies HCPs who are actively communicating about an indication, validates their relevance and provides insights into how to reach them effectively. This allows pharma companies to optimize every step of their engagement process.
The platform operates in four transformative steps, delivering actionable results at each stage:
AI-powered Vertical Search Health analyzes content, attributes, and digital affinity to identify key HCPs dynamically.
Transparent data sources show why each HCP is important based on publications, digital activity, and networks.
Digital affinity analysis determines the best (omni-)channel—digital for tech-savvy HCPs, personal outreach for others.
All key insights are aggregated in the Vertical Assistant for targeted, personalized messaging.
Creating an indication-based content frame to identify HCPs who actively engage with relevant topics.
Accessing all relevant links and sources to understand an HCP’s expertise and influence.
Analyzing digital attributes to determine the best (omnichannel) engagement strategy.
Combining all data points—content, links, and digital attributes in a our Vertical Assistant—for a comprehensive HCP profile.
Creating an indication-based content frame to identify HCPs who actively engage with relevant topics.
AI-powered Vertical Search Health analyzes content, attributes, and digital affinity to identify key HCPs dynamically.
Accessing all relevant links and sources to understand an HCP’s expertise and influence.
Transparent data sources show why each HCP is important based on publications, digital activity, and networks.
Analyzing digital attributes to determine the best (omnichannel) engagement strategy.
Digital affinity analysis determines the best (omni)channel—digital for tech-savvy HCPs, personal outreach for others.
Combining all data points—content, links, and digital attributes—for a comprehensive HCP profile.
All key insights are aggregated in the Vertical Assistant for targeted, personalized messaging.
Through AI-driven audience targeting, Exaris Solutions helps companies achieve unparalleled precision in their HCP engagement strategies. Key benefits include:
With experience spanning 120+ projects Exaris Solutions has delivered measurable results across diverse therapeutic areas. From Dengue Fever and Endometriosis to Parkinson’s Disease and Obesity Management. Success stories include:
With experience spanning 120+ projects, Exaris Solutions has delivered measurable results across diverse therapeutic areas. From Dengue Fever and Endometriosis to Parkinson’s Disease and Obesity Management. Success stories include:
Pharma companies often struggle to align their HCP engagement strategies with the preferences of their audience. Exaris Solutions bridges this gap with insights that blend content-based segmentation and digital affinity analysis. For example, you can:
Exaris Solutions’ ecosystem doesn’t stop at targeting. The Vertical Assistant an optional service, empowers sales and marketing teams to interact dynamically with HCP data. This innovative tool offers capabilities such as:
By combining advanced AI comprehensive data and tailored insights you can revolutionize your approach to HCP targeting and achieve unparalleled results. Learn how AI can power your pharmaceutical marketing campaigns today and discover the future of AI audience targeting.
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