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Understanding HCPs

🎙️ In our latest podcast, our CEO Paul-Lukas Hoffschmidt had an insightful discussion with Nicholas Rosen, the founder of Exaris Solutions, about the driving forces behind the creation of both his company and Alpha Sophia.

💡 They highlighted a key insight: Medicine, MedTech and life sciences are fundamentally people-centered industries. Truly understanding healthcare professionals (HCPs) goes beyond just therapeutic data; it involves knowing their background, their openness to new products, and their relationships with manufacturers etc. This understanding is crucial for developing effective sales and marketing strategies.

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