HCP Engagement

HCP Engagement

Revolutionary HCP engagement with Vertical Search Health

Healthcare Professional (HCP) engagement is on the brink of transformation. With Vertical Search Health by Exaris Solutions, pharmaceutical companies can now connect with HCPs in a highly personalized and efficient manner.

Our AI-powered software enables precise, data-driven HCP targeting that goes far beyond traditional methods.

Challenges in current HCP engagement

Most pharmaceutical CRM systems offer only basic information like names, specialties, or segmentation.

This limited data makes it impossible to design a truly personalized engagement strategy. Without targeting that incorporates the content an HCP communicates, engagement efforts remain imprecise and ineffective.

Revolutionizing HCP engagement
with Vertical Search Health

Vertical Search Health provides actionable HCP insights through a specialized vertical search engine that analyzes indication-specific content from the public data sphere. This allows you to know:

Which topics

Which topics a physician has recently communicated about.

Why relevant

Why they are relevant to a specific indication.

Best approach

The best approach to engage them effectively

 By combining HCP targeting and HCP segmentation, we create a personalized strategy for every HCP – tailored to their digital affinity and professional interests.

Personalization through HCP-specific hooks

Successful personalized engagement with healthcare professionals (HCPs) relies on deep insights into their interests and areas of expertise:

Indication-specific topics

HCPs who focus on specific medical indications are more receptive to relevant information and discussions with your sales team.

Individual hooks

Vertical Search Health technology identifies these key topics and integrates them into a comprehensive HCP engagement strategy.

Increased relevance and stronger relationships

Tailored communication enhances relevance and fosters stronger connections with HCPs improving the overall effectiveness of market engagement.

HCP Engagement

Why HCP insights are critical

Examples

The benefits of Vertical Search Health

More effective HCP marketing

Deliver the right messages to the right physicians.

AI-Driven audience insights

Leverage artificial intelligence for pharma segmentation and AI audience targeting.

Omnichannel HCP engagement

Seamlessly combine digital and face-to-face touchpoints into one unified strategy.

Revolutionize your HCP engagement strategy with data-backed insights and build stronger connections with healthcare professionals.