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Unlock HCP insights with AI

Vertical Search Health for HCP-Targeting. Leverage AI to revolutionize your HCP targeting and segmentation. Gain deep HCP insights for a hyper-personalized HCP engagement.

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How It Works
TOday’s PROBLEM

Why do more than 90% of HCP Targeting projects fail to achieve the expected project goals?

Inflexible
segmentation

Inaccurate
targeting

Insufficient
HCP information

Lack of continuous
adaptation & updating

Our Solutions

Vertical Search Health - powered by AI
we revolutionize HCP Targeting & Engagement:

Our AI-powered Vertical Search Engine uses indication-specific content to extract actionable insights, enabling you to achieve unparalleled precision in HCP Targeting and Engagement.

Customised and flexible

The results are completely customised for your indication and are easy integrated into your CRM.

Comprehensible and up-to-date

A real-time extraction is carried out for each targeting and the individual source reference is provided for each HCP target

Efficient HCP engagement

Digital affinity analysis determines the best (omni-)channel—digital for tech-savvy HCPs, personal outreach for others.

Personal Vertical Assistant

You can access all results interactively with our Vertical Assistant. This is your personal assistant, e.g. for interview preparation or for individual questions about your targetgroup

Identify all relevant HCPs with indication-specific content

HCPs are identified based on the publicly communicated content

Each relevant source (link) is identified to the HCP.

Accessing all relevant links and sources to understand an HCP’s expertise and influence.

How and where to engage with HCPs

Analyzing digital attributes to determine the best (omnichannel) engagement strategy.

What is the best message for each HCP?

Combine all data points – content, links and digital attributes – in our Vertical Assistant for a comprehensive and personal HCP Engagement 

Vertical Search Health für Ihr HCP-Targeting auf Basis Indikationsspezifischer Eigenschaften.
Vertical Search Health für Ihr HCP-Targeting mit einer Vielzahl von öffentlichen Quellen
Vertical Search Health für Ihr HCP-Targeting hinsichtlich digitaler Attribute.
Vertical Search Health für Ihr HCP-Targeting auf Basis unterschiedlicher öffentlicher Quellen.

Identifying relevant HCPs

Creating an indication-based content frame to identify HCPs who actively engage with relevant topics.

Vertical Search Health für Ihr HCP-Targeting auf Basis Indikationsspezifischer Eigenschaften.

Identifying relevant HCPs

AI-powered Vertical Search Health analyzes content, attributes, and digital affinity to identify key HCPs dynamically.

Why HCPs are relevant

Accessing all relevant links and sources to understand an HCP’s expertise and influence.

Vertical Search Health für Ihr HCP-Targeting mit einer Vielzahl von öffentlichen Quellen

Why HCPs are relevant​

Transparent data sources show why each HCP is important based on publications, digital activity, and networks.

How to engage with HCPs

Analyzing digital attributes to determine the best (omnichannel) engagement strategy.

Vertical Search Health für Ihr HCP-Targeting hinsichtlich digitaler Attribute.

How to engage with the HCP​s

Digital affinity analysis determines the best (omni)channel—digital for tech-savvy HCPs, personal outreach for others.

What to communicate

Combining all data points—content, links, and digital attributes—for a comprehensive HCP profile.

Vertical Search Health für Ihr HCP-Targeting auf Basis unterschiedlicher öffentlicher Quellen.

What to communicate

All key insights are aggregated in the Vertical Assistant for targeted, personalized messaging.

Trusted by industry leaders

Nestle
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HOW IT WORKS

Your HCP target group in your own HCP search engine

Klassische HCP-Targeting Informationen von Pharmaunternehmen.

What you know about
your HCP today

  • Name
  • Specialty
  • Basic segmentation

What you know with Vertical Search Health for HCP-Targeting

  • Content analysis: Topics and conditions the HCP discusses, such as specific diseases or treatments (e.g., Obesity).
  • Specializations and qualifications: Medical specialties, certifications, and memberships in relevant medical societies.
  • Digital affinity: The HCP's use of digital tools like telemedicine, social media, and online scheduling.
  • Network and relationships: Connections with other HCPs, collaborations, and shared publications.
  • Prescriber potential: The likelihood of the HCP prescribing based on their communication patterns and topic relevance.
PROJECT WORKFLOW

How can I get HCP insights?

By using Vertical Search Health, you finally get transparent, multi-value HCP insights into your CRM

  • Step 1

Definition of the objective & indication

  • Definition of the medical indication or subject area.
  • Consideration of the patient journey to identify all relevant HCPs.
  • Creation of a content frame to define relevant content for targeting.
  • Step 2

Data extraction & identification of relevant HCPs

  • Use of Vertical Search Health to identify HCPs based on publicly available sources.
  • Analysing the complete open data space
  • Mapping with existing CRM data for operational use.
  • Step 3

Segmentation of the HCPs (multidimensional analysis)

  • Content-based segmentation:
  • Analysing the topics that an HCP discusses.
  • Determination of prescriber relevance by thematic focus.
  • Attribute-based segmentation
  • Consideration of professional associations, certifications, special consultation hours.
  • Possibility of regional target group formation.
  • Digital affinity segmentation:
  • Possibility of regional target group formation.
  • Adaptation of the marketing strategy (digital vs. personalised approach).
  • Step 4

Integration into existing systems & utilisation of insights

  • Provision of data as Excel lists or API interface for CRM integration.
  • Use of the Vertical Assistant Service for further analysis.
  • Step 5

Monitoring, updates & optimization

  • Regular re-runs (quarterly, semi-annually, annually) to update the data.
  • Possibility of a delta update to analyse changes in the target group.
  • Measurement of sales force impact through changes in HCP engagement.
Company KPIs

Our Vertical Search Health for HCP-Targeting brings our clients new & more potential prescribers and a sustainable increase in sales

With our AI-supported analyses, we not only identify relevant HCPs but also enable more precise and efficient market cultivation in every indication.

90%

Targeting accuracy

>180

Projects international completed across various indications like Endometriosis, Parkinson’s & Obesity.

35%

Higher digital content engagement among digitally active HCPs.

75%

Increase in high- potential prescriber identification.

Get in TOUCH

Ready to unlock HCP insights with AI?

Fill out the form and we will help you with your HCP engagement strategy.

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